OLIVIA S. HALL

Digital Strategy

Here are some of the favorite campaigns I’ve designed. In all cases, I created the graphics. In other cases, I also drafted copy, researched factual information, and implemented the strategy on various social media channels.

BlueGreen Alliance Pre-Election

In advance of the 2020 presidential election, the BlueGreen Alliance asked me to create a suite of social images that shine a light on how the Trump administration failed the American worker while amplifying their report, Misled: The Impact of the Trump Administration’s Agenda on Working Families and the Environment.

 

Ocean Climate Action Toolkit

A coalition in support of Ocean Climate Action wanted a suite of graphics to amplify their top-line points. I drafted copy for and then designed graphics used as evergreen social media posts throughout their 2020 campaign.

Virtual Farm Film Premier

Short Film Vertical: The Future of Farming was a small operation. They tasked me with creating a suite of social media graphics that would drive traffic to the film’s website and encourage their followers to watch the short.

Laps for Lexi Virtual Run

Laps for Lexi has been running for over a decade. In 2020, due to the pandemic, the run had to be moved online. I was tasked with a 14-day campaign to spread the word of this very 2020 change by creating custom imagery, social copy with posting calendar, and social toolkit for sponsors.

 
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