Digital Strategy
Here are some of the favorite campaigns I’ve designed. In all cases, I created the graphics. In other cases, I also drafted copy, researched factual information, and implemented the strategy on various social media channels.
Here are some of the favorite campaigns I’ve designed. In all cases, I created the graphics. In other cases, I also drafted copy, researched factual information, and implemented the strategy on various social media channels.
In advance of the 2020 presidential election, the BlueGreen Alliance asked me to create a suite of social images that shine a light on how the Trump administration failed the American worker while amplifying their report, Misled: The Impact of the Trump Administration’s Agenda on Working Families and the Environment.
A coalition in support of Ocean Climate Action wanted a suite of graphics to amplify their top-line points. I drafted copy for and then designed graphics used as evergreen social media posts throughout their 2020 campaign.
Short Film Vertical: The Future of Farming was a small operation. They tasked me with creating a suite of social media graphics that would drive traffic to the film’s website and encourage their followers to watch the short.
Laps for Lexi has been running for over a decade. In 2020, due to the pandemic, the run had to be moved online. I was tasked with a 14-day campaign to spread the word of this very 2020 change by creating custom imagery, social copy with posting calendar, and social toolkit for sponsors.